Privacy Policy

1. Scope

This Policy applies to personal information we process as a business operating in California and serving clients and prospects in the United States. It does not apply to third-party websites, services, or platforms that we do not control.

Density Partners at densitycre.com is a California land use and entitlement company. We are not the unrelated M&A advisory firm at densitypartners.com.

2. Information We Collect

Information you provide

When you contact us or request information, we may collect:

• Name, email address, phone number, and organization
• Subject line, project or location details, and message content
• Any other information you choose to submit through our contact form or email

Do not submit information you are not authorized to share or that requires special handling unless we have agreed to a separate written process. Our contact form is not a secure channel for attorney-client privileged communications.

Automatically collected information

When you use our website, we and our service providers may automatically collect:

• IP address, browser type, device type, and operating system
• Pages viewed, referring URL, and general usage data
• Marketing attribution data such as UTM parameters, landing page URL, referrer, and ad click identifiers (for example, gclid)
• Security and anti-abuse signals, including form timing, interaction counts, and challenge tokens

Cookies and local storage

We use cookies and similar technologies to:

• Operate and secure our contact form
• Remember in-progress form drafts in your browser
• Store session attribution data for conversion measurement
• Measure site traffic and performance through analytics tools

You can control cookies through your browser settings. Disabling cookies may limit certain site features, including form submission.

3. How We Use Information

We use personal information to:

• Respond to inquiries and provide requested services
• Operate, maintain, secure, and improve our website and tools
• Detect, prevent, and investigate fraud, spam, and abuse
• Measure marketing performance and understand site usage
• Comply with law, enforce our Terms, and protect our rights
• Develop and improve our workflows, including AI-assisted analysis tools used in our land use practice, as described in our Terms

We do not use contact form submissions to train public or generally available AI models unless you have given explicit written consent or we have entered into a separate agreement that says otherwise.

4. Legal Bases for Processing

Where applicable, we process personal information based on one or more of the following: your consent; performance of a contract or steps at your request before entering a contract; our legitimate interests in operating and improving our business, securing our systems, and communicating with prospects and clients; and compliance with legal obligations.

5. How We Share Information

We do not sell your personal information. We do not share personal information for cross-context behavioral advertising.

We may share information with:

• Service providers that help us operate our website, email delivery, analytics, hosting, security, and internal tools, under contractual confidentiality and security obligations
• Professional advisors such as lawyers, accountants, and insurers, when reasonably necessary
• Authorities, courts, or other parties when required by law or to protect rights, safety, and security
• A successor entity in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to this Policy or equivalent protections

We may share aggregated or de-identified information that cannot reasonably identify you.

6. Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, including to respond to inquiries, maintain business records, resolve disputes, enforce agreements, and meet legal obligations. Retention periods vary based on the type of information and our relationship with you.

7. Security

We use administrative, technical, and organizational measures designed to protect personal information, including encryption in transit, access controls, and monitoring. No method of transmission or storage is completely secure. You use our website and contact form at your own risk.

Security measures supplement, and do not replace, the warranty disclaimers and liability limitations in our Terms of Service.

8. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of personal information we hold about you; to opt out of certain processing; and to appeal a denial of a request where required by law.

California residents may have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to know categories of information collected, request deletion subject to exceptions, and limit use of sensitive personal information where applicable. We honor applicable opt-out preference signals where required by law.

To exercise your rights, email info [at] densitycre [dot] com. We may need to verify your identity before responding. Authorized agents may submit requests where permitted by law. We aim to respond within the timeframes required by applicable law.

9. Children

Our website and services are not directed to individuals under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.

10. International Transfers

We are based in the United States. If you access our website from outside the United States, your information may be processed in the United States and other locations where we or our service providers operate. Those locations may have different data protection laws than your jurisdiction.

11. Changes to This Policy

We may update this Policy from time to time. The “Last updated” date at the top reflects the latest revision. Material changes will be posted on this page. Continued use of the website after changes become effective constitutes acceptance of the updated Policy, subject to applicable law.

12. Contact Us

Privacy questions or requests: info [at] densitycre [dot] com

General inquiries may also be submitted through our contact form.

For terms governing use of the website and services, see our Terms of Service.